Elizabeth Mott
Branding | Illustration | Digital Marketing | Social Media
Elizabeth Mott is a Hawaii-based color cosmetic brand, using Korean-beauty technology to create unique and effective products for the U.S. market.
Responsibilities
I worked with the company to strengthen their brand equity through social media material and digital campaigns (ex. web assets, emails, etc.) I created email branding guidelines to reinforce consistency for digital materials. It was important that the graphics reflect fun, colorful, and inclusive experiences for the consumer.
Work includes creating custom illustrations & patterns, utilizing product shots, gauging social media & email engagement and interactions, while retaining existing branding assets.
Done in 2018.
