Hanalei Company
Branding | Illustration | Digital Marketing | Social Media
Hanalei is a Hawaii-based skincare brand, using Hawaii botanicals as key ingredients.
Responsibilities
I worked with the company to strengthen their brand equity to clients such as Duty Free Shopping HI, Hawaiian Airlines, and Four Seasons via pitch decks, press, kits, signage, and social media. It was important that the material reflect a soft, natural, friendly, and inviting experience for the consumer and client.
Work includes creating custom illustrations, utilizing product shots, gauging social media engagement and interactions, while retaining existing branding assets.
Done in 2018.
