HIFF Spring Showcase Refresh

Branding | Storyboarding | Production | Social Media

Hawaii International Film Festival is Hawaii’s premiere film festival, the largest Asia-Pacific showcase. Every Spring, HIFF brings the best indie films and presents them in the Spring Showcase.

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About the Project

 

For the 22nd annual showcase, HIFF wanted a Spring Showcase branding refresh. The branding features select film images as key visuals, a typographic logo, an updated color palette that rotates every year, and consistency across materials and will be used for future Spring showcases.

Collateral includes: program guide, festival badges, ads (online & print), festival slides, trailer, and more.

Logo, Assets, Creative & Art direction: Middle Management. Done while at Middle Management. Video Editor: Shaun Oliquiano. Completed 2019.

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Three palettes were created to rotate every Spring Showcase.

Three palettes were created to rotate every Spring Showcase.

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Bringing HIFF Spring Showcase to life

Storyboarding

Storyboarding

 

HIFF 22nd Spring Showcase Full Trailer (pw: hifftrailer)

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38th Annual Hawaii International Film Festival
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Elizabeth Mott