Tim Rose: <3 Visual Album

Logo Design | Branding | Production

Branding & Art direction for Tim Rose, a Honolulu-based musician.

About the Project

For his second album, named “<3” or “Less than 3”, Tim Rose wanted to create a visual album of 6 songs that come together to tell a story of romance and self-discovery. The logo design is simple as the branding reflects a colorful and ethereal world built throughout the album.

The album was backed through Kickstarter, design collateral includes: CD, custom vinyl record, posters, t-shirts, web assets, and social media assets.

Creative & Art direction: Middle Management. Done while at Middle Management. Completed 2018.

Photography & Photography Direction: Michael Tanji

Finding Inspiration

The creative direction of the album was inspired by the beautiful and ethereal moments that exist in the world. Tim Rose paints a romantic and emotional journey of self discovery throughout his visual album.

Different visuals and moods were created by each song of the album.