HIFF 39 Branding

Branding | Illustration | Storyboarding | Production

Hawaii International Film Festival is Hawaii’s premiere film festival, the largest Asia-Pacific showcase. Every fall, the festival showcases over 100s of films from around the world.

About the Project

To commemorate their 39th anniversary, illustrations were created to highlight the variety of films featured during the festival (Hinekura, Down on the sidewalk in Waikiki, Portrait of a Lady on Fire).

Design collateral includes: program guide, escalator wrap, festival badges, festival slides, t-shirts, ads (online & print), trailer, and more.

Logo, Assets, Creative & Art direction: Middle Management. Done while at Middle Management. Video Editor: Shaun Oliquiano. Completed 2019.

Inspiration

Inspired by the exploding street art and creative scene in Hawaii, this year’s HIFF wanted to merge the varying medias together to create a unique approach to showcasing films featured at the festival.