Hawaii International Film Festival 2019

For the 39th anniversary of the Hawaii International Film Festival (HIFF), the largest Asia-Pacific film showcase, I designed a series of illustrations that celebrated the diversity of films featured, including Hinekura, Down on the Sidewalk in Waikiki, and Portrait of a Lady on Fire. My work spanned various design collateral, including the program guide, escalator wrap, festival badges, slides, t-shirts, online and print ads, a trailer, and more. Each piece was crafted to capture the essence of the festival while highlighting the global scope and unique stories of the films showcased.

Tools Used: Adobe Photoshop, Illustrator, Indesign, AfterEffects

Branding | Illustration | Storyboarding | Production | Light Motion Work | Print & Digital Production | Social Media

Logo, Assets, Creative & Art direction: Middle Management. Done while at Middle Management. Video Editor: Shaun Oliquiano. Completed 2019.

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Inspiration

Inspired by the exploding street art and creative scene in Hawaii, this year’s HIFF wanted to merge the varying medias together to create a unique approach to showcasing films featured at the festival.

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Rough Sketches

 
 
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PW: shellyamine

 

pw: HIFF39TRAILER

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38th Annual Hawaii International Film Festival