Overwatch 2 x LESSERAFIM
In 2023 and 2025, Overwatch 2 collaborated with K-pop girl group LE SSERAFIM for a high-profile crossover event spanning in-game content, cosmetics, merchandise, music videos, and live performances. Our creative direction drew from LE SSERAFIM’s bold aesthetic and broader K-pop culture while remaining true to the Overwatch universe. By blending sharp shapes, dynamic patterns, and soft, vibrant color palettes, we crafted a visual identity that seamlessly unified both brands into a cohesive and memorable collaboration.
Tools Used: Adobe Photoshop, Illustrator
Branding | Digital production | Print production
Creative Director: Max Matesen & Jens Sjobergh
Senior Lead: Alyssa Homan
Designers: Shelly Amine & Margaret Lee
Production: Joshua Pletzke
Completed 2023 and 2025 at Blizzard Entertainment.
LSF x OW2 Visual Identity 2023
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LSF x OW2 VISID
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Logo Usage + Palette
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Buttons + Iconography
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Typography
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Custom Patterns + Backgrounds
Applications
Below is a quick look at some explorations using the visual identity. This was to ensure that the assets being created were usable. It was through this exercise we could establish which assets were being used for promoting the collaboration and for promoting the limited-time game mode: Concert Clash.
Executions
Below is a quick look at assets that were created using the visual identity for promotional content and at Blizzcon 2023:
Left to right: large scale signage, event roadmap, collaboration promotional assets
Custom XBOX skin created and gifted to LSF (+picture of LSF signing them!)
Assets were used on stage for LESSERAFIM’s live performance at BlizzCon 2023
LSF x OW2 Visual Identity 2025
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LSF x OW2 VISID
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Logo Usage
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Palette + Buttons
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Custom Backgrounds
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Custom Containers
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Identity Application
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Title Card Application
Applications
The second collaboration had a smaller scope with mostly digital assets and a livestream. The visual identity was also utilized for the collaboration key art.
