More about me!

Shelly Amine
Graphic Designer | Illustrator

Computer Skills

• Proficient in Adobe Creative Cloud Suite such as inDesign, Photoshop, & Illustrator
• Proficient with Microsoft Office & Apple iWork
• Proficient using printing drivers for small & large scale printing on Epson, Xerox, Roland, & HP printers

Exhibitions & Showcases

• Honolulu Printmaker's 88th Annual Juried Exhibition
• CONTACT 2016 Foreign & Familiar
• UNDER PRESSURE: Collaborative Exchange Portfolio
• CONTACT 2016: Selections from Foreign & Familiar
• SYSTEMS BFA Portfolio Showcase
• ebb+flow: BFA Graphic Design Portfolio Showcase

Shelly Amine | UHM General Education Identity
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UHM General Education Identity

About This Project

The goal of this project was to create and establish a logo and identity system for the University of Hawai‘i at Manoa General Education program.  The General Education program sought to rebrand themselves because of the following:

“There is either poor perception of the program – and by extension, the office – or a lack of awareness of the program and its value to the undergraduate experience.”

With this in mind, I created a logo abstracting the Red Torch Ginger flower. This flower in Hawaiian flower language represents limitless wealth, diversity, and knowledge: all values that I felt General Education sought to support. The arch at the top represents a well-rounded student and below is an open book which is symbolic of learning.

The process book includes the exploration of three different possible identities for the General Education program. Each section includes research, sketching, type variations, color variations, and various application.