April 03, 2017
The goal of this project was to create a logo for the UH Cancer Center and their initiative to promote participation of clinical trials for cancer patients. ‘Imi Ola is the Hawaiian value of “seeking the best life”, or the idea of having a mission, vision, and purpose for one’s well being. This identity promotes the ideal in a typographic approach, juxtaposing the ribbon for cancer awareness to transform the meaning to be more specific towards Hawai‘i and the UH Cancer Center. The rainbow ribbon promotes diversity and is symbolic of University of Hawai‘i.