December 05, 2016
My project is based from the concepts of 2001 Pritzker Prize laureates Jacques Herzog and Pierre de Meuron. The key interest in their buildings is the concept of juxtaposition of difference. Each piece folds down to a traditional standard A3 size and folds out into an A6, relating to their interest in juxtaposing unusual construction methods to traditional ways of building. Using the overarching concept of juxtaposition, I have chosen three ways in which Herzog & de Meuron utilize it in their architecture: Past vs. Present, Inside vs. Outside, and Density vs. Lightness of material. Past vs. Present is represented in my book, inside vs. outside in my cards, and density vs. lightness of material in my poster. The sleeve is representative of their need to create work that is not easily recognizable as being made by them.